These are two powerful drivers for me. I care about the people I work with. I care about the people I work for. I care about doing the right thing. I care about delivering the best possible outcomes.
These are two powerful drivers for me. I care about the people I work with. I care about the people I work for. I care about doing the right thing. I care about delivering the best possible outcomes.
My career has not followed a straight path, and that’s what makes it interesting! With a background in media production and over seven years of consulting, I’ve worked with brands both large and small to bring structure to their operations, create strategies that work, and scale their content creation efforts. These experiences have made me a well-rounded professional who thrives on tackling challenges and finding creative solutions.
Come alooooong and ride on a…FANTASTIC VOYAGE!
My career has not followed a straight path, and that’s what makes it interesting! With a background in media production and over seven years of consulting, I’ve worked with brands both large and small to bring structure to their operations, create strategies that work, and scale their content creation efforts. These experiences have made me a well-rounded professional who thrives on tackling challenges and finding creative solutions.
Come alooooong and ride on a…FANTASTIC VOYAGE!
2003-2005
Produced, edited radio commercials of various durations for the Inland Empire’s #1 country music station
2008-2009
Co-managed two docudrama series airing on WE TV and TLC, organizing, digitizing, and storing media files and preparing hard drives for editors.
2011
Authored a detailed plan to save the company a minimum of $6000 in yearly overhead by capitalizing on tax incentives for talent and emphasizing benefits of working remotely.
2009-2020
Led cross-functional teams in delivering impactful creative solutions for clients, including TVC (UK), Jaguar/Land Rover, TED, Roberts/David Films, and Film ExChange, resulting in elevated brand perception and a 25% increase in client satisfaction.
2013-2014
Achieved a 30% increase in enrollment inquiries and a 10% boost in conversion rates for a private school through targeted local print, display, and video media campaigns.
2014-2015
Spearheaded the coordination and supervision of an in-house and remote team of four, utilizing Trello, Google Drive, and email to deliver high-quality translations of web and video content into Spanish, facilitating the company’s successful penetration into the Latin American market with culturally relevant content.
2022-2023
Facilitated enrollment of 30,000 new users across key markets between Q1 and Q2 2023 through monthly multi-channel advertising campaigns across 7 online venues, including Craigslist, Meta/Instagram, Pinterest, TikTok, Reddit and Google Ads.
2021-2022
Eliminated $25,000 in projected costs for upgrades by evaluating advertising platforms, marketing software with Director of Digital Marketing.
NOW
Consulting with individual, solopreneur, and small business clients to determine business and marketing objectives, establish KPIs, generate content and marketing strategies to increase brand awareness, drive sales, increase leads and engagement across owned media channels.
2023
Scaled creative agency marketing offerings by 15% annually per client through B2B account-based marketing technology, sales scripts, email templates.
These values fuel how I work in the world—as a solopreneur advisor, a collaborative partner, and a creative strategist focused on making an impact.
Be Reliable
Be Honest
Be Trustworthy
Be Responsible
Be Authentic
Have Peace
Have Strength
Through hope, compassionate action and skill, I aim to guide people all over the world to realize who they are.
From that place of certainty and centeredness, we can change the world!
These are companies or organizations that I actively support or align with because of their strong humanitarian focus.
Build what you need and send it my way. We’ll talk soon!
Strategic Marketing Leadership & Brand Development
